IT'S ALL ABOUT INFLUENCER ECONOMY: HYPE OR HERE TO STAY?

Is the influencer economy a fleeting fad? Or is it here to persist for the long haul? The answer, as with many things in this ever-evolving digital landscape, isn't simple. While some argue that the influencer marketing model is built on artificiality, others point to its undeniable reach in shaping consumer behavior. Undoubtedly, influencers hav